Whiteboard Animation: Differentiation Strategy And Cost-Leadership Strategy

Whiteboard Animation: Differentiation Strategy And Cost-Leadership Strategy

When customers get to your website, near of them don't buy on their first visit. Like "regular" shoppers, even if they know what they want (which is rarely the example!), they oft don't purchase until weeks, or months, later.

Sadly, many of them don't buy anything from y'all, ever. What can you practise to convert as many casual visitors as possible into loyal customers – reliably?

To practise that, y'all need a solid marketing funnel.

A funnel is just a simplified representation of your customer's journeying from "not interested, couldn't care less" to "loyal client, who tells about your products or services to everyone who would mind" .

A classic marketing funnel follows these stages:

• Awareness – learning that your brand fifty-fifty exists.
• Consideration – really realizing how your product or service could aid them.
• Conversion – making the conclusion to buy (presumably rational, but unremarkably emotional ).
• Advocacy – (ideally) buttonholing anybody in need of a similar solutions and sending them your style.

Whiteboard animation videos can exist helpful marketing tools at every stage of your funnel, helping yous movement customers further along their journey.

Today, we're going to wait at how y'all can use different types of whiteboard videos (not just ads) to make it happen. Let'southward swoop in!

Awareness

What everyone else does

Regular video ads. There's nothing incorrect with running adverts to make people aware of your offering – but relying on ads alone won't cut information technology.

Every bit more than and more people are using advertizement-blocking software , advertizing every bit an acquisition strategy becomes more costly and much less effective.

Likewise, most people who click through to your website (a pocket-sized percent to begin with) won't buy anything or come dorsum, call up?

Allow's explore what else you tin can do to generate more leads without spending besides much of your marketing budget on conventional ads…

What you can do

Retargeting campaigns. Unlike regular video ads, retargeting ads are directed at the people who have already visited your website. That way, you tin be reasonably sure that they:

1. Know that your brand exists.
2. Are potentially interested in what you sell.
3. Won't accept much persuading to check out your website again.

All these factors make retargeting ads a low-cost, high-return option to generate and qualify valuable leads for your business organization. And whiteboard videos are great for retargeting!

Content marketing with video . Remarkable content volition help your brand stand up out when zip else seems to work – especially if yous're in a wearisome industry , but still managed to come up upwardly with something funny, or valuable, or both.

Here are a couple of ideas to become y'all started:

• Animate a fragment of an engaging talk or keynote on a topic relevant to your industry. Only make sure that yous either own it, or it falls under a " fair use " license. Or get permission from the source.
• Repurpose your popular content (blog posts, infographics, etc.) into whiteboard videos – y'all know it did well before, and then why not give it a new lease on life?

Consideration

What anybody else does

Production demos. Most production demos are flawed, because they focus on the product also much. We know, it'due south counterintuitive – but information technology's true!

Call back: at the Consideration phase, your potential customer needs a valid reason to care near what you're selling… And the style to their center doesn't lie through talking about your production or service.

Instead, in that location's a better mode to make them intendance about your offer…

What you can practise

Explainer videos. To be more precise, we're talking well-nigh explainer videos that are focused on the problem or the issue that your prospect is looking for – not the offer itself. Remember: overt selling is very oft incompetent selling.

With an explainer video, your goal is to explain (what a shocker, right?) to potential customers how your production or service can help them.

Instead of launching into an inspired rant about how awesome your solution is (we know you could!), shift the focus on your customer's bug, needs, hopes, and fears.

Spend 40-l per cent of the time talking about those, just directing your narrative to the offer when your client understands completely that they demand something like that in their life. In one case they exercise, it will be much easier to get their business!

Conversion

What anybody else does

Video sales letters and product demos. Again, there's nothing wrong with either of these, and you lot should use them in your sales process. Simply we're not hither to tell you what you lot already know, are we?

We're here to tell you lot how you can do better: improve your conversions, become a competitive advantage, and grow faster.

The two types of whiteboard videos we're nearly to reveal will assistance you do only that…

What you can do

"Differentiation videos." You lot know that your offer is past far the best selection for your target client, and it easily beats out the competitors (if it's not the example, you lot should re-think your business model). Out of everything else they could possibly effort, your solution has the best chance to piece of work for them.

Simply your customers don't know that – and it'southward your chore to show them. Yous can use a whiteboard and cartoon animation video to talk about why exactly they should go with you, and requite them hope (or amend yet, certainty) that "information technology will piece of work this fourth dimension" .

Hither'south how you can make it happen:

• Comparing your solution to competitors and demonstrate your USP . You lot don't have to proper name names if you lot don't desire to… only illustrate what makes your product or service better than everyone else'due south.
• Recall of the bigger picture – what else can your customers do to try and solve their trouble? For example, if you sell an online class almost business organization, why should they buy information technology instead of, say, getting an MBA, or hiring a business concern coach, or just figuring it out through trial and error? So, articulate your answers in a whiteboard video.

Upsells. Upselling is a vastly under-used strategy that works for any type of business, in whatever industry. When a customer buys from you, the moment just after the purchase is the perfect fourth dimension to offer them something extra.

Information technology doesn't take to be a long video, or a complicated offer – remember the most famous upsell of all time: "Do you want some fries with that?"

If you need some ideas on what blazon of offer volition work best every bit an upsell, check out this postal service for inspiration.

Advancement

What everyone else does

Surprisingly… nothing! Retaining customers, getting echo business, and alluring more people through discussion-of-mouth (the virtually important marketing aqueduct) is essential for running a profitable business.

So how come so few brands pay any attending to this stage of the customer's journeying? We're not sure, to be honest. Just one thing is clear – this is a massive opportunity for your business to boost sales, all without chasing more customers.

Allow's run across how you can practise that with whiteboard video.

What you lot tin can practice

Onboarding videos. After they purchase from you, people need validation that they've fabricated the right decision. Their interest in your brand – which at this point is (surprisingly) non that strong – needs to exist nurtured and stoked.

Here'southward how y'all can utilize video to accomplish merely that:

• Create a "cheers" video that your customers see right afterward they buy. Validate their conclusion, let them know what happens next, and straight them to some more than useful content.
• Brand a quick video encouraging customers to leave a review of your product, or charge per unit their service experience. Encourage them to interact with your customer back up.
• Create bite-sized explainer videos that teach your customers to use your product in new and useful means to improve retention.
• If they want to unsubscribe, or get a refund, create a quick video acknowledging that you must accept washed something wrong. Remind them that they can always re-subscribe, and offer them an option to do just that with one click. If they desire a refund, let your customers know how the process piece of work, and give a adieu gift of some kind (anything works, even sending them chocolates).

Referral-focused videos. To encourage loyal customers to tell others about you, you demand to:

1. Brand it as effortless as possible (build referral functionality into your offering from day one).
2. Remove all risks associated with recommending a product or service to someone they know (nobody wants to be responsible for someone else's bad experience).

Create a video almost your referral program: why information technology'due south awesome, how it works, and what your customers – and the people they refer to you – will gain from information technology.

And at that place you have it – now y'all know quite a few piece of cake and extremely effective strategies to make your funnel even higher-converting with whiteboard and cartoon animation videos. No need to implement all of them right away – just selection ane to outset with, and brace yourself for more customers!

Note: For more video marketing ideas for improving your funnel – ones that cover more than only whiteboard and cartoon animation videos – bank check out our mail from June .

If you establish today's mail valuable, would yous do us a solid and share it on Facebook? Y'all will be helping out your followers, too – past giving them nifty advice to grow their business organization!

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Whiteboard Animation: Differentiation Strategy And Cost-Leadership Strategy

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